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A natural health clinic bridging a link between our primitive past to modern human. We fix humans naturally and effectively.

Dr John Palmer working on a client in the clinic at Homewood AL Archetype Location.

Welcome to archetype. Welcome to life aligned.

As the leading natural medicine center in Birmingham, Alabama, Archetype believes that true health is the measure of our body's overall wellbeing. Our goal is to help you reach your healthcare objectives by developing health and wellness routines that are sustainable and effective in getting you well. We do this through custom health plans that include services we have researched and implemented to keep the modern human moving throughout the course of their everyday life.

At Archetype, we believe there’s a difference between existing and thriving; No matter your state of health we can help. Our proven methods and protocols combine chiropractic care, nutritional coaching, fitness training, muscle manipulation, and consistent evaluation to provide our patients with everything they could possibly need to achieve their human archetype. Which is the best version of you.

Our mission is to guide humanity back to its optimal state and educate our community on how to holistically navigate modern healthcare.

We are natural healthcare; we are ARCHETYPE.

Our Philosophy

How to Get Started?

This is a journey, a lifestyle change, and you will not see results without commitment. Patients are selected based on their individual needs and overall willingness to commit to being healthy. We’re not about quick fixes, we want to improve your body in every aspect and avenue we can.

Are you ready to change your life?



First, we will schedule an evaluation appointment with you and begin to understand your concerns and needs.



Next, you will receive your tailor-made diagnostic and 3 levels of personalized health plans to choose from.



This is the fun part. Begin your holistic health and wellness plan and truly start living the life you were meant to live!

Get Started